We’re a California design studio,
specializing in bringing ideas and identities to life.

Our work is only half of the story.

We’re not your typical studio

We’re nimble, allowing us to put thoughtful design first, every time. Our clients, are more than just that — they are partners. We collaborate with like-minded folks, on projects we are inspired by. This lean and mean structure helps maintain our focus and priorities, (which we think) makes for better work. The most fruitful relationships are those where we walk away from the process having learned something new.


The outlook of any particular studio or designer is as much an ingredient of the work as talent or ability. A few guiding principles define our business, process and philosophy.

Emotional connection

A singular idea has the ability to stir up strong emotions — to move us, change us. Successful design connects ideas to feelings in a universal manner independent of language, culture and geography.

Longevity over novelty

New technologies and aesthetics change constantly—we strive for ideas that outlive both. We look past the insulated world of design, technology and advertising to seek greater inspiration.

Avoid the expected

We’ve always been different, and that flair is what makes us unique and memorable. Our work challenges the status quo in a way that is thoughtful—not reactionary or gimmicky.

Studio Leadership

Our studio is unique, as the principals are actively involved in all projects. With this approach the work benefits from years of experience and expertise—resulting in smarter, more successful results.

Christine Celic Strohl

Christine Celic Strohl specializes in creating immersive and lush aesthetics for specialty retail, boutiques, hotels and restaurants from New York to Dubai. Formerly Senior Art Director at eccentric New York City firm Mucca Design, she spent nearly a decade working with a myriad of colorful clients. With a background in psychology, she combines an empathy for the consumer experience with her natural talent creating unique and memorable visuals. Nominated for 3 James Beard Awards for Excellence in Restaurant Design, Christine’s work has been featured in multiple books and publications, including the AIGA, Type Directors Club, Print, How, Step, and Communication Arts.

Eric Janssen Strohl

Eric Janssen Strohl is a San Francisco based designer who specializes in trademark, logo and typographic design. With prior experience working with Eric Baker Design in New York City, he has created prominent marks for an eclectic collection of individuals, companies and organizations. In recent years, while at international design firm IDEO, he traveled the world working on large scale innovation projects for some of the most recognized names in business. His work has been featured in the Type Directors Club, Print, How, Step, Communication Arts as well as other publications. In 2007 he was named one of Print Magazine’s top 20 designers under 30.

Process & Services

Its all about balance. As strategists, we implement the human-centered approach and structure learned as IDEO alumni. As designers, we rely on our ability to turn the intangible into visual form. These elements combine within three distinct areas of consideration.


The groundwork for any design challenge starts here — defining a single definitive positioning, purpose and personality. By gathering insights and understanding behaviors, design principles are established to guide the design of product, services, as well as brand identity.


Strategy and concept are still abstract concepts until given a visual expression. Your brand identity is the toolbox of elements used to bring your design principles to life. Since the groundwork is established, your logo and accompanying elements all follow logically from a considered place.


Once the brand identity is clearly defined, we expand our process, bringing it to life across all touch-points. We know that a thoughtful identity is only successful when its also applied thoughtfully. From apps, to packaging and environments, this approach ensures consistency on all platforms.

Awards & Publications

Our work has been featured all over: from Wired, to the Type Directors Club to nominations for 3 James Beard awards.

  • 2009
  • James Beard Nomin. for Outstanding Restaurant Graphics
  • Boxed and Labelled
  • 2010
  • The Type Directors Club Annual 31
  • AIGA 365 Year in Design 31
  • HOW Magazine's Self Promotion Annual 2010
  • Communication Arts Design Annual 51
  • Creative Quarterly 19
  • Print Magazine Regional Design Annual 2010
  • Coupe International Design and Image Competition 2010
  • Webby Awards Official Honoree
  • New Ornamental Type
  • The Dieline: Box, Bottle, Bag
  • Los Logos Compass
  • 2011
  • Graphic Design, Referenced
  • Brand New Awards
  • The Type Directors Club Annual 32
  • Symbol by Angus Hyland
  • Boxed and Labelled Two!
  • 2012
  • Commarts Design Annual
  • The Type Director's Club Annual 33
  • Print Magazine Regional Design Annual
  • 2013
  • The Type Directors Club Annual 34
  • Counterpoint Animal Logos
  • Los Logos 6
  • 2014
  • Commarts Typography Annual
  • Los Logos 7
  • Counterpoint Monograms and Logos

Clients & Partners

We’re thrilled to have partnered with an extraordinary group of clients thus far. These are a few of folks who we've collaborated with over the years.

  • 826 Valencia
  • American Giant
  • Automatic
  • Bretton Fund
  • Bridge Bank
  • Brooks Running
  • Campbells
  • Chemistry Club
  • Del Monte
  • Gitterman Gallery
  • Hanes
  • #climate
  • Google
  • IDEO
  • Levis
  • Mattel
  • Union Square Hospitality
  • Omada Healthcare
  • One Kings Lane
  • Project Frog
  • Proteus Digital Health
  • Restoration Hardware
  • The Bold Italic
  • Timbuk2
  • Upperquad
  • Williams-Sonoma
  • Wired Magazine

Get In Touch

We thrive on meeting new peers within the world of technology and design, and working with new clients. Have a question, a new project? Give us a call, and we’ll set up an appointment to chat face to face.


Give us a call: 415.513.5579 or


For new business, or client inquires:


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